Collateral Stains

When you live amongst superheroes, you get covered in superhero-sized stains on the daily.

Luckily, there’s the most powerful clean in any universe.

When Tide told us they had come up with their most powerful detergent ever, we decided to test it against the toughest stains ever – the stains in the Marvel Cinematic Universe.

We also partnered with Marvel to promote their new film, Captain America Brave New World, by inviting fans to an early, immersive screening where they got to experience what it feels like to live in the Marvel Universe.

We built a cinema grade, state of the art 4D cinema from scratch, equipped with immersive lighting, sound, sense, wind, confetti and 18 custom built stain cannons filled with mud that were synced to every messy, massive action-filled battle on the screen.

Screenshot 2025-04-22 at 9.22.17 AM.png
Tide_Edited-9757.jpg
Tide_Edited-9580.jpg
Tide_Edited-9834.jpg
Tide_Edited-9911.jpg
Tide_Edited-9703.jpg
Tide_Edited-9578.jpg
Apr-22-2025 09-35-41.gif
Screenshot 2025-04-22 at 9.24.29 AM.png
Apr-22-2025 09-36-15.gif

CREDITS
ALEX TAYLOR
JASON STEFANIK
JOAQUIN MOLLA
EVAN SCHULTZ
MARCELO PADOCA
RALPH BACHIR
DANI STOLLER
BECCA LAMBERT
ELLIOTT HIGDON
MEGAN BUNDY
JENN MCGILL
ALLIE BURTON
LILY SEGAL
MATT MCGUIRE
JOLIE EGAN
AGATHA SOHN
CASEY BAUMAN
ALIZA SOLIC
ALAN DANZIS

CAPTAIN AMERICA SCREENING
E1FX (MUD!!!!)
ZERO SPACE (VENUE)

THUNDERBOLTS* FILM
JIM JENKINS & O POSITIVE
PAMELA PETRUSKI & MACKCUT
ARC CREATIVE (FORMERLY THE MILL)

AND SOOOOO MANY MORE.

Next

Unfrosted | Pop-Tarts